宣傳及推廣
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5. 保心安產品
保心安產品
Products of PO SUM ON
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1. 工展會
橫跨世紀末聖誕及千禧元旦的第三十四屆工展會吸引了超過80萬人參觀。保心安藥廠為了隆重其事,除了佈置了一個繽紛的帳篷式四連攤位外,更邀請了深受大眾歡迎之影藝明星及立法局議員作為我們的主禮嘉賓,濃厚的嘉年華色彩成功地帶出了保心安與每一個家庭健康息息相關的信息。

The 34th HKPE, a big local event which straddled the last holiday season of the 20th Century, drew a crowd of more than 800,000. In full spirit, Po Sum On committed in a eye-catching marquee type 4-unit booth. In addition, we had famous movie and TV artistes as well as prominent LegCo members to host the opening ceremony. In true carnival atmosphere, Po Sum On effectively communicated our corporate message ? Po Sum On keeps every family in good health.
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2. 花車
香港旅遊協會特別在千禧農曆新年主辦了一個名為「千禧龍年繽紛巡遊賀新歲」之盛大花車巡遊,共有15家被視為具有行業代表性的企業獲邀請參加,保心安藥廠幸運地列在其中。為了配合千禧龍年及香港發展未來高科技的主題,設計了一架富有太空和金屬感的保心安超時空千禧龍。千禧龍花車以保心安產品作為動力來源,車上有兩支巨型氣管噴出煙霧,代表力量和速度,整個設計象徵保心安產品帶給香港健康和活力,一同邁向千禧新世紀。20萬香港市民及中外遊客現場觀賞了這個盛事。

To celebrate the Lunar New Year, the Hong Kong Tourist Association presented New Year Parade of Dragons, and a total of 15 icon enterprises were invited to join the parade.Po Sum On was very honoured to be on the invitation list. Inline with the event's main theme which highlights Year of the Dragon and Hong Kong's future trend towards new high-tech ventures, we designed a Po Sum On Cyber Age Millennium Dragon which was decorated like a metallic dragon in outerspace. The Millennium Dragon projected an image of momentum with Po Sum On products. There were two huge flues on the float to give out smoke which symbolizes strength and speed. The whole design signifies that Po Sum On brings health and vitality to Hong Kong, and we march boldly forward into the new millennium with the people of Hong Kong. This great event attracted over 200,000 locals and overseas visitors.
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3. 巴士及電車廣告
巴士及電車廣告
保心安分別有多輛巴士及電車噴上亮麗的色彩在港九各區街上行走,令保心安形象更深入民間。
Bus and Tram Advertisements
To maximize exposure for the corporate image, there are a number of buses and trams with colourful Po Sum On
advertisements running along different parts of Hong Kong.
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4. 活動推廣
活動推廣
為了配合新十克膏的推廣,並宣揚保心安與家庭健康息息相關,保心安在2000年夏季推出了保心安
健康家庭照片評選大賽,參賽者除了可獲得保心安公司送出的紀念品外,更有機會贏得一家四口免
費去泰國旅遊。獎品豐富,反應非常熱烈。與此同時,保心安舉行了一個大型的夏日促銷活動。我
們在全港近半數的藥房張掛宣傳旗幟,擺放宣傳架,並僱請促銷人員在藥店前促銷,取得良好的效
果。
Promotion Activities
To support the launch of our new 10g balm, and to communicate our corporate message that Po Sum On keeps every
family in good health, we held a Po Sum On Healthy Family Photography Contest in the summer of 2000. In addition to
lovely souvenirs from the company, contestants have a chance to win a Thailand holiday for four. The contest offered
wonderful prizes and received great response. We also held a large summer promotion event. Nearly half the drug stores
in Hong Kong displayed our promotion flags, and complemented them with promotional shelves inside the stores. There
were special sales staff to present the products at shopfront. Reaction was very satisfactory indeed.
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6. 平面廣告
平面廣告
Advertisement
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7. 保心安百年暖流演唱會
保心安百年暖流演唱會
PO SUM ON concert
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